Letras de Luz

For Letras de Luz, we created a brand identity that embodies self-love, mindfulness, and transformation through a refined, elegant, and luminous aesthetic. Inspired by the power of words and the science-backed impact of journaling, we designed a visual language that represents light in an abstract yet deeply meaningful way—symbolizing inner growth, clarity, and personal evolution.

From the brand identity and social strategy to the journal’s design and packaging, every element was carefully crafted to create a serene, inspiring, and transformative experience. Letras de Luz is more than a brand; it’s a guiding light for those seeking personal growth and emotional well-being.